Google Analytics can really help you understand and improve your site. Some of its features help you identify and gather significant and solid information about your website. Others features are adapted towards examining information for the growth of a business.

However, which of its features are the more valuable? This article will give you insights on some of its intriguing features.

1. Regular Expressions

All Analyst and Marketer ought to have a good knowledge of how and for what reason to utilize regular expression

A regular expression is unbelievably valuable when setting up Google Analytics, it's used for examining data in the GA announcing interface and Optimizing your site performance.

2. Filters

Google Analytics filters are your closest companion in, especially in a situation where you need to have better control over the data that shows up in every one of your reporting views. Filters are used to avoid IP locations of known guests, expel all question parameters without a moment's delay and it guarantees UTM parameters are altogether displayed in lowercase in Google Analytics.

3. Objectives

Setting up a definite objective is very important for your business. Objectives have a place with the essential Google Analytics features. In Google Analytics you have the option to set up to 20 objectives for each reporting view.

4. Objective Value

Particularly for non-e-commerce websites, it is pivotal to characterize an objective incentive for at least one of your objectives.

By doing this you will make your data analysis more important, get an endorsement from your customer or supervisor to take certain actions and appreciate digital analytics substantially more!

5. Computed Metrics

Google Analytics gives you the chance to make your own set of metrics. Five extra, computed metrics can be made in the free version of Google Analytics. Fifty in GA 360.

This can be calculated per reporting view. One can set up various views for the sole reason of working with a huge amount of calculated metrics.

Calculated metrics are unfathomably powerful for analysis and optimization. One major downside is that they can't be straightforwardly used through the Google Analytics API.

6. Campaign Tracking

Most presumably you spend a considerable amount of cash on acquiring traffic, e.g. by means of AdWords, Paid Social, Affiliate Marketing or Email.

This is alright as long as you have the knowledge of how every one of these sources performs. The Acquisition, Behavior and Conversion measurements (ABC) in Google Analytics ought to be precise.

You should accurately tag all of your campaigns – notwithstanding those that are set by default.

7. Channel Grouping

The two fundamental approaches to view, break down and upgrade your traffic is to understand Source/medium definitions and Channel grouping definitions. You can utilize the default and custom channel grouping features for a comprehensive channel performance overview. After, you can break down a particular "source/medium" definition to learn more.

Note that you can just utilize the default channel grouping when using the Google Analytics API.

8. Content Grouping

Google Analytics displays distinctive pages that have gotten no less than one site visit in the chosen period.

A site that contains hundreds or possibly thousands or more visits will profit enormously by setting up content groupings in Google Analytics.

This enables you to better perform inside and out, total navigational conduct investigation, pre-inquire for Conversion Optimization and Content and page value analysis

9. Site Search

Most sites have an interior Site Search module installed on their site. In Google Analytics Audits, numerous sites haven't set up Site Search at all or incorrectly done so. Some of the reasons why you need to use this Google Analytics feature include:

  • Improving the understanding/performance of Site Search guests.
  • The enhancement of specialized Site Search implementation.

10. Event Tracking

Two regular approaches to track user interactions are pageviews and events. Pageviews form the foundation of numerous reports in Google Analytics. If you need to measure and gain from what occurs on a page, you need to event tracking. You have to understand and execute event tracking on your site in the event that you need to enable your guests to accomplish their objectives and increase the positive effect and ROI of your business.