Why Hire Our A/B Testing Service
One More Pixel allows our clients carefully make changes to their website user experience by using data collected on A/B testing results. This allows us to develop hypotheses and understand how certain website elements affects user behavior. Our A/B testing service is also used to improve user experience and our client’s business goal such as sales conversion rate.
For example, you may want to improve your sales conversion rate from your website landing page. In order to achieve this objective, One More Pixel would try some A/B testing techniques such as changes to the website headline, call to action, layout, and visual imagery.
We will test one change at a time to pinpoint which changes affect the behavior of visitors and which ones were less effective. We will then combine the effect of various changes that are effective from our A/B testing to measure the improvement of the new experience over previous ones